Banyan Software, a long-term acquirer and operator of vertical market software businesses, is pleased to announce the acquisition of CRMA, a specialist outsourced customer retention provider for franchised automotive dealerships. The acquisition brings CRMA into closer strategic alignment with Harrier National, a Banyan Software company and a leading dealer retention management platform in Australia, strengthening the services available to dealerships across the region.
Jason Fisher founded CRMA in 2008 after recognizing that dealerships were losing valuable service customers, undermined by disconnected data and ineffective retention processes. Over 18 years, he built CRMA into a trusted outsourced extension of the dealership service departments: ingesting raw dealer management system (DMS) data, cleansing it, and delivering structured retention programs, including service reminders, lost customer reactivation, warranty contact, and customer satisfaction outreach, on the dealer’s behalf.
“Protecting my employees, our customers, our culture, and our legacy mattered most to me, and Banyan’s long-term, buy-and-hold approach gave me the confidence to make this move. The partnership with Harrier National reinforced that decision. We share a commitment to personalized service, and we both believe relationships and execution matter just as much as technology. Staying involved lets me help guide CRMA through its next phase.”
Jason Fisher • Founder, CRMA
“CRMA and Harrier work well together. We bring complementary expertise, technology, and deep industry knowledge to help dealerships grow through stronger customer engagement and retention. We now have the scale and resources to accelerate investment in AI-driven solutions, keeping our customers at the forefront of service and technology.”
Matt Robbins • CEO, Harrier National
“What stood out about CRMA is the depth of relationships Jason and his team have built with dealerships across Australia, the kind of trust that takes years to earn. Pairing that with Harrier’s platform and scale means dealerships get more complete retention capability, and CRMA’s customers and team get the stability of a long-term partner. We’re glad to keep investing in this region, and to back Jason and Matt as they build what’s next together.”
David Brice • APAC Group President, Banyan Software
About CRMA. CRMA (Customer Retention Marketing Australia) is a specialist customer retention and marketing services business founded in 2008 by Jason Fisher. CRMA helps dealerships and related businesses across Australia manage professional, consistent customer contact that drives loyalty, repeat visits and long-term profitability. The company is recognized for its deep industry experience, strong data and process capabilities, and a highly personalized service model. For more information, please visit crma.com.au
About Harrier National. Harrier National is an automotive technology business focused on helping dealerships improve customer retention, operational performance and long-term value through data, workflow automation and digital engagement. As part of the Banyan Software group of companies, Harrier National is committed to long-term investment in its products, people and customers. For more information, please visit harrier.com.au
About Banyan Software, Inc. Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan Software acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan Software operates more than 120 portfolio companies across North and South America, Europe, and APAC. For more information, see banyansoftware.com/apac
