Since 1993, Medicat has delivered a world-class electronic health record (EHR) solution to over 500 college and university on-campus health clinics across 47 states and three countries. When the company joined the Banyan family in 2017, they were in the critical early stages of modernizing their complex and highly robust software - an expensive and demanding undertaking.
The owners had confidence in Banyan’s technical leadership and expertise, customer-first mentality, and patient, long-term approach to preserving the legacy of the business. Today, customers are satisfied with the product improvements to date and confident they can rely on Medicat to meet their needs for years to come.
“I felt then, and still believe, that Banyan will be a good steward of Medicat’s future by bringing new talent, ideas, and resources to bear.”
Stacy Kottman former owner, Medicat
Recruiting leadership for a successful handoff
The former owners of Medicat, a husband and wife team, wanted to retire on closing and entrusted us with their business. Banyan brought in new operators, helping to complement the existing management team with a new CEO and finance leader.
Listening and responding to customer needs
Banyan leveraged our network to attract an experienced sales leader who has helped boost and grow sales organizations, from small to Fortune 500 organizations. Thoughtful investments in service, sales and support, people, and systems have helped to maintain positive customer relationships and attract new customers. With an injection of experience and leadership, the team was able to evolve their existing CRM, have clearer visibility into customer needs and pipeline management, produce digital marketing campaigns, perform a website refresh, and modernize the overall sales structure and process.
Investing in a growing development team for product longevity
To support the process of modernizing the software, technical leaders were brought in to help consult and complement the existing technical team. They helped guide critical decision making and supported in recruiting talent to execute on the strategy. Medicat developed a new product roadmap focused on a modular rewrite, doubled the size of the development team, rebuilt a new platform, and is deploying new modules to customers at a significantly faster rate.