vCreative: Putting a labor of love in the right hands

As the dominant player in radio broadcasting workflow management, vCreative powers most of America’s largest radio stations. But the company’s roots are as a small family-style business. Founder Jinny Laderer was working in the industry when she and her husband, the CTO, developed version one of the software. What started as a time-saving tool to help Jinny spend more time with their six children became an entrepreneurial success story.